Shanghai Jibai Chong Industrial Co., Ltd. was established in June 2010, with its headquarters located in Shanghai. It is a high-tech and modern enterprise specializing in pet nutrition research, the development, production and sales of pet food and supplies, targeting both domestic and international pet markets. The company takes "Love without Compromise" as its brand proposition for enjoying quality products, respects life, and is dedicated to pets. It aims to double the health of pets and halve their suffering. It insists on only making world-class, conscientious and quality products.

Under the umbrella of Jibaichong, there are brands such as Changxiang Youpin, Xiaoye Lixiang, Meiri, Ququduo, Langji, Youdun, Jiangmen, and Changshu. It has a wide range of product series King of Wild's K Lion /K Wolf series, Red Meat and White Meat Series, Grain-free Series, Herbal Functional Series, Season Medal Series, Coarse Grain Series, Ranch Picnic Series, Super Energy Food Supplement Series, Nutritional Products Series, Bear Strong Staple Food Canned Series, etc., provide 360-degree support for pet nutrition. There are also healing prescription products to safeguard sub-healthy and sick pets. The company's products cover the entire life cycle of pets, including the lactation period, weaning period, juvenile period, adult period and old age period, providing vigorous growth for pets and offering health protection for beloved pets.

For over a decade, Jibaichong has adhered to a full-channel distribution and win-win approach with partners, establishing a national channel sales network. It has 6 major distribution channels and over 100 distributors across the country. Our products are available in over 2,000 counties and cities across the country, as well as in 20,000 pet stores and hospitals.